EA’s recent single-player games tweet has reportedly caused some drama within the publisher’s walls. Last week, EA’s social media team posted a tweet saying “They’re 10, but they play singles games,” which many saw as a hit in single-player games. If this had come from another publisher, this might not be “controversial,” but EA poorly publicized skepticism and skepticism regarding the future of single-player games in the early 2010s. The studio also released a number of modest multiplayer games with poorly received monetization systems. , shut down popular single player developers, and generally caused a lot of frustration among gamers.
With all that said, people have wrecked EA into oblivion. Even EA developers and executives shared their annoyance with the tweet and it turns out it may have caused internal problems. according to New report from USA Today, the original tweet was reportedly written by an outside group who likely didn’t have much knowledge regarding the gaming industry and were unaware of EA’s previous comments on single-player games. Several EA employees took to Slack to discuss the message, and some social media managers planned to respond to the tweet using EA Studios’ Twitter accounts. Realizing that this would actually backfire and reinforce the negativity surrounding the EA’s reputation, this was cancelled. It is reported that EA is now hosting roundtable talks with employees and executives who saw the tweet as an insult to their work.
Of course, Respawn is working hard Star Wars Jedi: Survivor Which is scheduled for release in 2023 for current consoles and PCs. It is one of EA’s most significant single-player successes over the past decade as it has attempted to incorporate a type of multiplayer into many of its other titles. Much of this “controversy” seems to boil down to a lack of communication and general misunderstanding, so hopefully it’s not a reflection of how EA really feels.
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